We'll explore key steps to develop your go-to-market system, enabling your target customers to buy where they want to, and your business to deliver service and support profitably.

Tom is the founder and manager of Generative Leadership Group, LLC. As a leadership advisor and coach he works as a partner with business founders, owners, and executives, helping them to make sense of complex situations, and take action to create a better future. Over his twenty-eight year career at Hewlett-Packard, he led strategic change initiatives in marketing for the creation and growth of the network and color LaserJet printer businesses, in business management and development of five product and service categories, in the integration of mergers and acquisitions with Compaq and Indigo Digital Printing, in corporate wide initiatives to integrate and improve brand marketing, communications, website, e-commerce and sales operations functions, and in manufacturing and distribution for the personal computer business.